I'm Subhag Kirankumar — a digital marketer
driven by growth and purpose.
Who I Am
A digital marketing generalist with 9+ years of crafting growth stories across B2C, D2C, and B2B brands. I’ve driven growth across B2C, D2C, and B2B landscapes, mastering SEM, SEO, ASO, Paid Media, Social Media Marketing, Affiliate & Partnership Marketing, and Marketing Automation. I’ve worked with both agencies and in-house brands, crafting full-funnel strategies that blend brand building with performance marketing. I’ve built, scaled, and optimised marketing engines that drive both impact and efficiency — whether it’s taking a startup in its 0 – 1 phase or building a 1 – 10 / 10 – 100 phase, or building brand love alongside performance, I’ve done it all.
Integrity and perseverance are the core of my leadership style — I’m someone who loves taking ownership and solving the messy, unglamorous problems most marketers ignore.
My Career in a Nutshell
- Performance Marketing Architect: I’ve scaled multiple businesses across industries and categories. I’ve managed multiple channels from your typical GoogleAds, Meta to channels such as LinkedIn, Tiktok, affiliate and partnership channels.
- Brand Builder: I’ve crafted brand-led digital strategies that moved the needle on both topline and bottomline.
- Full funnel Leader: I have deep experience in full-funnel digital strategy — driving efficient acquisition, finding and plugging leaks in the funnel, optimising for conversion, and building digital flywheels.
- Team-first Leader: I have built and mentored marketing teams that consistently outperform benchmarks while staying motivated and hungry to learn.
- AI Marketing Explorer: In today’s world you have to make AI your friend, not your competitor. I’ve tried to be an early mover in integrating AI tools across SEO, performance, content etc — helping brands market smarter, not harder.
Platforms & Tools I’ve Worked On & Managed
