A heartfelt note of thanks to the friends, colleagues, mentors, and even strangers who reached out, offered support, and helped me rediscover hope after being laid off. This blog is for everyone who reminded me that in tough times, relationships matter more than résumés.
One of those words I hope you all never experience in your career, “We’re having to let you go”. Yet, here I am — having lived through it, not once…
13 June 2025 - A meeting with the company leader. I had been expecting it but when you actually hear the news, you are still taken aback. One moment, you're…
✅ Brief Summary MediBuddy faced backlash across social media platforms (primarily LinkedIn) from doctors who discovered their profiles were listed online on MediBuddy without formal agreements. They voiced their concerns…
I’m a hardcore Ferrari fan. Every race weekend teaches me lessons that go beyond the track — many of which apply beautifully to marketing. Being a Ferrari loyalist means I’ve…
Intro:Cricket has been a constant in my life. As a fan (pretty much just like the rest of the country), I’ve found it mirrors leadership in more ways than one.…
If you're still writing SEO content the way you did in 2022, you're already behind. In 2025, SEO is no longer just about optimising for crawlers. It's about optimising for…
Launching a new program in a competitive upskilling market and during covid when all edTech companies were also gunning for the same requires more than just campaigns — it demands…
When I joined MediBuddy and took over the digital team in 2023, I noticed that for performance marketing, the return on ad spend (ROAS) was suboptimal. We were running paid…
MediBuddy had medicine pages created for individual SKUs. However, these pages had been created with the intention to capture traffic, not for driving revenue. They were failing both users and…