5 Things F1 Racing Has Taught Me About Marketing
I’m a hardcore Ferrari fan. Every race weekend teaches me lessons that go beyond the track — many of which apply beautifully to marketing. Being a Ferrari loyalist means I’ve…
How Marketing Roles Mirror Cricket Roles
Intro:Cricket has been a constant in my life. As a fan (pretty much just like the rest of the country), I’ve found it mirrors leadership in more ways than one.…
How AI Is Reshaping SEO in 2025
If you're still writing SEO content the way you did in 2022, you're already behind. In 2025, SEO is no longer just about optimising for crawlers. It's about optimising for…
🎯 GTM to Growth: Exceeding Enrolment Targets for a Sales Upskilling Program
Launching a new program in a competitive upskilling market and during covid when all edTech companies were also gunning for the same requires more than just campaigns — it demands…
📈 From Inefficient Spends to driving ROAS: Building a High-Performance Growth Engine at MediBuddy
When I joined MediBuddy and took over the digital team in 2023, I noticed that for performance marketing, the return on ad spend (ROAS) was suboptimal. We were running paid…
💊 Reimagining Medicine Pages for Better UX, SEO, and Revenue Uplift at MediBuddy
MediBuddy had medicine pages created for individual SKUs. However, these pages had been created with the intention to capture traffic, not for driving revenue. They were failing both users and…
CAC ROAS Framework
Introduction: Real Talk About CAC & ROASWe've all presented marketing reports and seen leadership eyes light up at a drop in CAC— or a spike in ROAS. We know how…
Doubling Online Consultations at MediBuddy
Transforming digital healthcare delivery across India through technology, partnerships, and people-first innovation.Overview:In a market with multiple healthcare apps, driving differentiation through brand trust was critical. More importantly, Healthcare as a…